09 May 2019
About Elizabeth Masamune
Based in Tokyo, Elizabeth is Managing Director of @Asia Associates Inc, Japan, her boutique advisory firm focussing on cross-cultural communication and leadership for the next generation, particularly women.
Elizabeth has spent over 25 years on the ground in Asia in international trade promotion, as Senior Trade Commissioner for Austrade in Japan, Korea, and Vietnam. In Indonesia, she pioneered a program connecting Australian companies with Japanese firms in Asia.
She was recognised in the 2006 Queens Birthday Honours with the Public Service Medal. Fluent in Japanese and married for 23 years to her graphic designer husband Toshi, when she is not caring for her 19 year old cat Max, she enjoys ikebana and wearing her kimono in her spare time.
articles by Elizabeth Masamune
11 Feb 2019
The future of Japan’s Society 5.0
Elizabeth Masamune | Managing Director of @Asia Associates Japan
25 Jun 2018
In Japan, politeness always pays
Elizabeth Masamune | Managing Director of @Asia Associates Japan
10 Aug 2017
Fun in Japan on ‘Premium Friday’
Elizabeth Masamune | Managing Director of @Asia Associates Japan
04 Oct 2016
Japan’s workplace culture is at a crossroads
Elizabeth Masamune | Managing Director of @Asia Associates Japan
23 May 2016
Is the world finally poised to arrive in Japan?
Elizabeth Masamune | Managing Director of @Asia Associates Japan
07 Mar 2016
Can 'womenomics' really make Japanese women happy? And save the economy?
Elizabeth Masamune | Managing Director of @Asia Associates Japan
09 Sep 2015
Beep. Are you being served? Bzzzz
Elizabeth Masamune | Managing Director of @Asia Associates Japan
22 Jan 2015