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Gina Westbrook
Director Strategy Briefings, Euromonitor

About Gina Westbrook

articles by Gina Westbrook

12 Apr 2017

It’s not all about millennials: consumers are ageing

Gina Westbrook | Director Strategy Briefings, Euromonitor

There’s never been a better time to be old – or to take advantage of the growing mature-consumer market. Life expectancy is rising around the world, having a major effect on consumer behaviour and the way business approach the market.