If you’ve seen The Imitation Game or know about the calculation machine (computer) used by the British during World War II to break enemy codes, you may wonder how Silicon Valley in the US is the centre for innovation and the computing industry, rather than Bletchley Park in the UK.

We are seeing a shift in generations, from those who grew up with the internet to those who have 'discovered' the possibilities of data. A shift from 'Digital natives' to 'Data natives'. Data natives expect their world to be 'smart' and to seamlessly adapt to them and their preferences.