ANZ’s BlueNotes has won its first award, after being named Brand Site of the Year at the BEfest 2014 Awards at Sydney’s Luna Park on Thursday in front of a who’s who of the content marketing industry.
"On top of this award, we’ve broken through our annual target of 80,000 unique views and secured over 2,000 external newsletter subscribers."
Paul Edwards, Head of corporate communications, ANZ
BlueNotes, ANZ’s digital publication for news, opinion and insight, was named the winner ahead of other industry heavyweights including King Content, General Electric and Tourism Tasmania.
ANZ head of corporate communications Paul Edwards said the award, for the best website, blog or newsroom, was fantastic recognition of the hard work put in by the bank and its staff since its launch in April this year.
“When we came up with the idea and name, BlueNotes was an extension of ANZ’s highly credible insight series, with ANZ the ‘blue’ bank, while ‘notes’ was a less formal form of traditional bank comms,” he said.
“The site launched less than six months after conception, offering exactly the sort of credible content stakeholders wanted across business, economics, leadership, sustainability, technology, innovation and ANZ itself, with material from ANZ and external experts.