13 Oct 2014
"Think of companies that are successful doing business in the often-bewildering market of Asia. Making the journey to digital is no different."
Pam Rebecca, General manager digital, ANZ
It is the difference between a vinyl LP (remember them?) and Pandora (an App with the world’s music at its digital fingertips). They are both about music but everything else has changed.
And we haven't even touched on how digital might relate to product and service design or the biggest challenge of all - how do you transform your organisation’s culture to survive in a digital world?
Think of companies that are successful doing business in the often bewildering market of Asia. They take the time to understand the complexity of the environment, the business practices, the legal structure, the culture and many, many more attributes. They engage expert assistance along the journey and ensure they are informed along the way. Making the journey to digital is no different.
Is it an app? Absolutely. And probably more than one.
Is it a mobile website? Yep. Absolutely.
Is it digital marketing? Most certainly is.
Is it eCommerce? I certainly hope so, as it's a key way to get payback on that investment.
Is it content? Ah yes. Content is key to much of this. Quality content is everything.
Is it social media? Yes. That's where your customers are. Like you even have a choice?
Is it test and learn and sometimes fail? This part is essential as nothing is certain.
Does it have anything to do with physical channels? Yes. It needs to be central to them - in both connecting customers to the physical while transforming and enabling the physical.
Does it have anything to do with data? It has everything to do with data.
Is it building a new technology platform? Probably. But that is but one step on the journey.
Then in 2007 the step change arrived. The world shifted to mobility with the arrival of the smart phone - bringing with it the power to supercharge the digital transformation and, in the process, change so much about how we live our lives in ways we could not possibly have foreseen.
So too the growth of Asia faltered with the Asian Financial Crisis. But these crises only temporarily halted the relentless twin forces of both Asian growth and technology transformation.
The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.
13 Oct 2014
11 Nov 2014