What is 'digital'?
Is it an app? Absolutely. And probably more than one.
Is it a mobile website? Yep. Absolutely.
Is it digital marketing? Most certainly is.
Is it eCommerce? I certainly hope so, as it's a key way to get payback on that investment.
Is it content? Ah yes. Content is key to much of this. Quality content is everything.
Is it social media? Yes. That's where your customers are. Like you even have a choice?
Is it test and learn and sometimes fail? This part is essential as nothing is certain.
Does it have anything to do with physical channels? Yes. It needs to be central to them - in both connecting customers to the physical while transforming and enabling the physical.
Does it have anything to do with data? It has everything to do with data.
Is it building a new technology platform? Probably. But that is but one step on the journey.