2. Quarantining an island in an ocean of social doesn't work
Non-social organisations are rapidly becoming islands in an ocean of social. The business world employs many digital natives. They live their lives in a social world (and as the mother of two teenagers, trust me: it is 24/7).
People who lead active digital lives cannot reasonably be expected to live their work lives fundamentally differently to the rest. To arrive at work and find an organisation where communication with some individuals is controlled, rationed and sanitised is not a sustainable position any more.
That’s no longer how we communicate in a social world. If organisations don't change this fast, it will become harder and harder to retain and hire digitally savvy staff.
3. It opens the organisation to leaders
Controversial though this will sound, much of the controlled communications that happen in organisations protect the leaders from what is really going on and present a carefully curated version of the world.
Messages are painstakingly planned, crafted, dissected, sweated over and professionally presented, leaving leaders to rarely see and hear the real but raw, messy and chaotic thoughts from the diverse teams that make up the company.
Social enables leaders to reach directly inside the organisation and have real conversations. It’s a wonderful opportunity for leaders with curiosity.