Subscribe

BlueNotes awarded for excellence

ANZ's BlueNotes has received a major international accolade, the Excellence Award for Multi-audience Communication from the International Association for Business Communicators. BlueNotes celebrates its first birthday this month and this is the publication's second major award.

BlueNotes, ANZ's digital publication for news, opinion and insight, received the Gold Quill ahead of Merit Award winners including ANZ New Zealand, CPA Australia and Nanyang Technological University in Singapore.

"It also recognises BlueNotes' growing reputation as a source of credible content on business, economics, leadership, sustainability, technology, innovation and ANZ itself."
Paul Edwards, Group general manager Corporate Communications, ANZ

In October, BlueNotes was named Brand Site of the Year at the 2014 BeFest awards.

ANZ head of corporate communications Paul Edwards said it was a great honour for ANZ to receive recognition from the IABC.

"This reflects the fantastic work put in by the BlueNotes team led by managing editor Andrew Cornell together with Jennifer Farmer and Shane White as well many people in ANZ who have supported the BlueNotes social media strategy, the technical development of the site and our many contributors from inside and outside the bank.

“Ahead of our one-year anniversary, this award also highlights the new ground being broken by companies through digital publishing and social media stakeholder engagement. It also recognises BlueNotes' growing reputation as a source of credible content on business, economics, leadership, sustainability, technology, innovation and ANZ itself.

“It's most pleasing however that through BlueNotes we have established a large and growing audience with the site having now received 180,000 unique views and over 3,300 external newsletter subscribers, from the key audience segments including business, investors, regulators, policymakers and academics."

Cornell said the win was another indication of the high quality of BlueNotes' newsroom and the content it was able to commission and create.

“BlueNotes has delivered on its promise to provide quality journalism, illustrated by the fact it is increasingly, a year after launch, republished or cited in traditional media," he said.

The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.

editor's picks

23 Dec 2014

A year – almost – in BlueNotes

Andrew Cornell | Managing Editor bluenotes

Twelve months ago, when I’d been at ANZ a couple of weeks, BlueNotes publisher Paul Edwards had a couple of central ideas about the yet-to-be-named online publication I’d been hired to edit.

10 Oct 2014

BlueNotes is brand site of the year

Shane White | Senior production editor, bluenotes

ANZ’s BlueNotes has won its first award, after being named Brand Site of the Year at the BEfest 2014 Awards at Sydney’s Luna Park on Thursday in front of a who’s who of the content marketing industry.