The numbers are staggering. China has a population of 1.36 billion of whom 1.24 billion are mobile subscribers (and mobile is the primary way Chinese access the internet). There are around 620 million internet users (and growing) with around 200 million online at any time.
Chinese millennials now spend six to seven hours a day on their devices, which is more time than they spend asleep. Typically, their device is the last thing they see at night and the first thing they see in the morning, says Chris Bonsi, of research and consulting company TNS in Shanghai.
China has become the world's largest and fastest growing e-commerce market - $US429 billion in 2013 vs $US298 billion in the US.
"I think it would be very difficult for a company that didn't understand this technology landscape to really be successful in China," Bonsi told a recent ANZ customer tour.
"We have several multinational clients who have been in China for over 20 years, and because they're late to understand this technology dynamic, their businesses are suffering in China."
The China technology landscape looks very different from the rest of the world.
Facebook, Twitter, Instagram, and anything related to Google, including Google+, Gmail, and YouTube are not available in China (although still available if you're using VPN).