03 Aug 2015
However, it can be near impossible for brands to decide which of these significant moments are worth reacting to, as most may not prove fruitful from either a business or brand perspective.
"A 'unicorn moment' for a business is when you realise you have an opportunity to jump on an external event that can bring enormous success to your team."
Fred Schebesta, Co-founder and director at finder.com.au
A 'unicorn moment' for a business is when you realise you have an opportunity to jump on an external event that can bring enormous success to your team.
There's a process I use to uncover and develop these key social plays. These are the four steps to uncovering opportunities for your brand through unicorn moments.
Fred Schebesta is co-founder and director at finder.com.au.
The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.
03 Aug 2015
28 Jul 2015