Digital has been a fundamental game changer for philanthropy, particularly among donor activity. As digital technologies have opened up new channels for giving and created an ease and access not previously available, many charities benefit.
While some challenges remain for the sector, such as the risk donors will pull back on charitable donations in the current economic climate as well as the rise in charitable competition, overall the sentiment within philanthropy is optimistic.
This positive perspective is reflected in O'Keefe & Partners' 2014 Giving Trends and Predictions report which found 64 per cent of survey participants felt optimistic about the future of philanthropy over the next three years and 67 per cent of not-for-profit leaders believed personal giving was steady or rising.
Reaffirming the effect of the digital disruption, when asked what the biggest change would be in the industry in the next five to 10 years, the majority of respondents said increased online engagement. The report also found engagement is moving from the periphery to the core of the fundraising mix.