"Tenacity and the ability to never give up [are vital]," she told BlueNotes on video in a discussion with ANZ's Matt Boss. "Staying positive and resilient is very important."
" As a business, whether you're big or small, if you've got that level of resilience in your business you will be successful."
Jane Martino, Entrepreneur
"It's something I see in start-ups I've worked with and am advising and they're the ones that really win. As a business, whether you're big or small, if you've got that level of resilience in your business you will be successful."
Martino said fear of failure is an issue in most business, especially large organisations, forming a barrier for ideas to come to life.
"Yes, of course, look at the risk profile [of ideas] and what the potential return is or if it goes the other way," she said. "But still do it anyway. Because there's no doubt [failing] adds value and brings learnings."
"Certainly not everything I've done in business has worked but the things that haven't worked have led to success in other areas, because I haven't made the same mistakes and it's pushed me to innovate and try again."
Matt Boss is Managing Director, Products & Marketing at ANZ and Jane Martino is CEO of Shout for Good, a fundraising platform acquired by ANZ in 2015.
The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.