• DEMAND IS INCREDIBLE…
“What I’ve observed throughout China and in Vietnam in particular is there’s a real, insatiable appetite for grain.” - Reagan Stroud, Pearson’s Group, Victoria
• …BUT SO IS THE COMPETITION
“The thing that hit us most I think was the fact there was produce here… from lots and lots of countries. Australia is just a small part of it. So if we can get our act together, there’s going to be huge potential.” - Ron Hawkins, Minimay, Victoria
“I expected to see much more Australian branding. I thought the presentation of Australian products was quite poor. It is a massively competitive market and all of the international players are doing a good job. Australian products have got a long way to go.” - Warrakirri Cropping CEO Adrian Goonan
• ‘QUALITY’ MEANS DIFFERENT THINGS
Consumers in China and Vietnam are moving away just buying food to looking for quality in what they buy.
“The quality driver is becoming particularly important from the middle classes." - Ross Johns, ANGIP Nominees, Victoria
Quality is thought of differently in the markets the delegation visited than it is in Australia or New Zealand.
“In China and Vietnam, what we’ve seen is quality is more around food safety and security, more so than any distinguishing quality characteristics at this point in time.” - Reagan Stroud, Pearson’s Group, Victoria
Watch the video above to find out more.
Mark Bennett is Head of Agribusiness, Australia at ANZ