Data no longer needs to be summarised or sampled. We can now work with data at its most detailed and granular. For example, at SAS we have done this with some of the biggest fintech companies in the world – companies that manage more than five billion transactions a month. We can visualise that data in seconds.
Even with better ways of managing, analysing and visualising data now being adopted, fintech organisations will continue transforming their businesses as new architectures and capabilities are developed and introduced.
While we say that analytics has come out of the back room and is now a key consideration at board level, the appreciation of the value of analytics is spreading and successful CEOs recognise that their data is an enabler of strategy.
Great analytics is more about the questions asked than the answers uncovered, and with more people at different levels asking more questions, innovation from digital disruption is by no means over yet.
David Bowie is the Managing Director of SAS Australia and New Zealand