“There are reasons to be on them, either from a brand point of view, to increase awareness, or to drive engagement, positive sentiment, or to actually drive sales and performance,” Knox said.
“There are three networks that can reach an audience of over a billion - Google, Facebook and Twitter, so that’s one reason to be on it, just for audience reach.”
“Twitter specifically is… as close [a company can get to] a two-way conversation with its customers.”
As a customer service stool, social is faster than any other option available, Knox said.
She also touched on social’s value for leaders and for companies as a recruiting tool. Watch the video above to find out more.
Carina Parisella is Business Enablement Manager, GTSO at ANZ