Forward-thinking businesses are finding innovative ways to give back to the communities in which they operate. This is particularly the case in developing markets.
" Forward-thinking businesses are finding innovative ways to give back to the communities in which they operate."
Anna Green, CEO, ANZ Laos
There is no question an organised CSR agenda makes good business sense. As Travis Engen, Rio Tinto Alcan CEO says, it is in a business’ best interests to contribute to the sustainability of the communities in which they operate.
"We know profitable growth depends on the economic, environmental and social sustainability of our communities across the world,” he says.
There is significant data to support this. A recent McKinsey Global Survey showed around 43 per cent of CEOs now say their companies seek to align sustainability with their overall business goals, missions, or values – up from 21 per cent in 2010.