I was inspired to set up my business when I realised there was no-one delivering really useful, tangible advice for these women.
As a business owner, I’d attended numerous motivational workshops and whilst I felt pumped and enthusiastic, I also felt somewhat deflated afterwards – how was I going to turn all this positive energy into something really useful?
So I launched Doing Days, live workshops I host across Australia for female entrepreneurs of all ages, sectors and at any stage of their business.
Rather than the traditional corporate event model, I structure the day so entrepreneurs get the chance to apply everything they learn to their own businesses, be it generating engaging leads to attract potential customers or creating appealing ads to drive interest via Facebook.
This attitude of ‘doing’ means they can relate my teachings to themselves and feel inspired about something tangible and practical, not overwhelmed and confused about how it applies to them.
Historically, women have not enjoyed as much success as entrepreneurs as men but I strongly believe this needs to change - and there is nothing stopping women from achieving their business dreams.
WHY NOT WOMEN?
Yes, we do take on the lion’s share of caring duties but, having launched a number of successful businesses, I’ve managed to pin down the one thing successful female entrepreneurs are doing in their business that will set them on the path to profit. This is in partnership with their personal life, not in spite of.
This one crucial strategy is what I call a marketing funnel – a streamlined, automated experience that customers will move through in your business – from initially attracting people to the brand, through to developing raving, loyal fans that stick with you for life.
This customer journey exploits technology in a clever way to create a relationship that is personal, yet completely automated. Potential customers can enjoy a superior and authentic experience 24/7 but without the business owner having to devote their every waking minute to their ‘baby’.