Peter Osborne, Blackmores managing director in Asia says online sales into China in a big part of their business.
“About 80 per cent of our sales in China are online,” he says. “For foreign companies it’s a relatively easy route to market.
Osborne also touched on the importance on marketing on social media in China. Watch the video above to find out more.
Tim Harcourt is the JW Nevile Fellow in Economics at UNSW Business School.
The Airport Economist, hosted by regular BlueNotes contributor Tim Harcourt is your TV guide to doing business in Asia, and is shown on Sky News and now on Qantas. ANZ is proud to be a foundation partner of The Airport Economist.