Speaking to BlueNotes on video, author and speaker Semple said as technology eats away at procedural workplace roles, workers can fight back by thinking better and sharing faster than machines.
" Honesty is going to matter more and more because, let’s face it, artificial intelligence and automation is increasingly effective."
Euan Semple, Communications expert
Semple said in large organisations, the higher people climb the greater the pressure on them to conform: “I’m always amazed at how difficult it is for senior people to say what they think and stick it out there.”
“Honesty is going to matter more and more because, let’s face it, artificial intelligence and automation is increasingly effective,” he said.
“Your average white-collar knowledge worker is going to have to find other ways to add value over the next five to 10 years.”
Semple said pushing for a change in workplace communications culture takes energy and commitment.
“If you’re trying to bring about the change [within a business] someone has to care about it,” he says.
He also touched on taking responsibility for what you say and share on social media. Watch the video above to find out more.
Rita Zonius is Head of Internal Digital Communications at ANZ
The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.
10 Apr 2017
04 Apr 2017
10 Apr 2017