Pockets of success
Pockets of success have also emerged among the diverse sub-sectors of Australian manufacturing. One of these is in the area of food, beverage and tobacco which, at a value of $A25 billion in 2016, has grown to become the largest subsector.
The opportunity is real but so too is the challenge. ANZ research has shown pressure on costs, particularly energy and labour, is the biggest concern among manufacturing businesses.
There’s no easy fix in sight, although it will be interesting to see what impact the announcement regarding gas export restrictions will have on the nation’s manufacturing sector.
Challenges aside, what’s not surprising about the opportunity for Australian manufacturing is it comes from the Asian markets which, at around 45 per cent, already receive the largest share of Australian exports.
It’s a market where our competitive advantages are bolstered by our geography and strong trade links. And, while exports of manufactured goods to China have increased from $A1.4 billion in 2000 to $A8 billion in 2015 – a staggering 470 per cent – the real opportunity is still to come.
With China setting course towards a services-based economy, the Australian Made report suggests such a shift could be the catalyst for an additional $75 billion worth of Australian made exports by 2030.
In that time, it’s expected manufactured exports to China will increase across the full range of goods, including:
• By $A1.7 billion (55 per cent) in processed primary goods;
• By $A2.6 billion (88 per cent) in simply transformed goods (including clay bricks, paper, pig iron and plaster); and
• By $A1 billion (53 per cent) in demand for Australian exports of elaborately transformed goods (for example clothing, machinery, paint).
Getting there will require the sector to build efficiency through technology and scale, integrate itself in Asia’s supply chain systems, and use Australia’s intellectual property as a competitive advantage.
It will also need to navigate the world’s shifting political landscape and its influence on global integration and trade.
At a time when the narrative around Australian manufacturing has been bleak to say the least, we’re seeing a new-found resilience across the sector – one that has shown an ability to evolve and to re-discover its potential as a key contributor to our nation’s economic future.
Christine Linden is General Manager, Regional Business Banking at ANZ Australia