For Langan participating was not just about raising money but also awareness of the cause.
“Business leaders have a responsibility to use their networks to raise awareness,” she said. “People look up to us, so if we do it, it encourages others to do it too”.
The Giving Australia 2016 report stated the main driver for corporate giving is to support the communities they operate it.
It’s mainly an ethical decision, but organisations also recognise it makes business sense because employees are attracted to organisations with a reputation for being ethical.
For Langan it is important for individuals and organisations to financially support the communities they live and operate in but she believes this type of fundraising challenge helped her to understand the issue on a whole new level.
“I kept feeling guilty because although I was eating cheap jam on toast and pot noodles for five days, at the end of it all, I knew I could go back to my real life and buy a healthy 9 dollar salad for lunch,” she says.
“I spent so much time and mental energy calculating every last cent of my shopping, browsing the internet for the best deals – but if I was truly in these circumstance, would I have the data plan to be able to do that research at all?”
“Would I have the fuel in the car or the money for a bus ticket to take me the different stores for the best prices? Would I have the time to invest in the shopping around for best prices?”
“It really made me think about what we, as a bank, can do to help people in that situation, to make their lives a little easier. Can we help fund development of an app that can be run using very little data or a budget calculator that takes up very little memory space on an older model phone?”