“The premium market for produce in Japan is amongst the biggest in the world and still far bigger than any other market in Asia.”
Knuckey said the opportunity extends beyond standard agriculture and into health-related sectors.
“It may be ingredients into pharmaceutical products,” he said. “Or it may be more healthy options in organic food.”
“What many may see as a market in decline is not in fact the case.”
He also touched on the longer-term opportunity for in-market partnering in Japan. Watch the video above to find out more.
Simone Stella is a bluenotes contributor