As it might have been – had it been a phone. But actually it was the world’s first highly mobile computer.
Ten years ago, the first generation iPhone introduced the first very important concept that remains at the core of mobile computers today - the touch screen. The multi-touch interface, while taken for granted on many devices today was a real game changer. It moved people from keyboards, mice and styluses to pointing, pinching and flicking with their fingers. This has made the technology simpler, more intuitive and human.
One year later, the second generation iPhone introduced the second important concept that remains at the core of mobile computers today – the App Store - a central repository for discovering new applications the iPhone. This was unlike any other phone that came before it. The influence of the App Store cannot be overstated. It’s the reason we can summon taxis without speaking a word, transfer money with the press of a button from anywhere, and even let your kids video chat with their grandparent’s half way around the world. The Ubers, Snapchats, Acorns, and even Apple Pays of the world wouldn’t exist without smartphones and Apps – pioneered by the iPhone.
Put simply, the iPhone - and smartphones in general - have made people incredibly productive. These hand held computers have changed the world, from how we shop, how we pay, how we travel, how we communicate (ie message, SnapChat, Instagram, and FB Message) with people - every single aspect of our lives has changed because of it.
In the area of money, people now can check their accounts daily - or multiple times a day to keep on top of their spending. At ANZ, our goMoney app pioneered the ability to send money to other people instantly using just a mobile phone number. Apple Pay allows you to leave your wallet at home and Uber allows us to pay for a ride by just … arriving.
All this was not possible (at least not easily and at scale) 10 years ago. It’s all commonplace today. Imagine what it will be like in another decade with smaller devices, more powerful sensors, artificial intelligence and the creativity of mankind.