Is Australia’s tech infrastructure letting farmers down?

Interactive: Tom Hounslow

Jess Barber, a superfine Merino wool producer from Elphinstone in central Victoria - and currently on NBN satellite - says her city counterparts are able to access unlimited data for $A75 a month (on average) whereas she and husband, Duncan, pay $A135/month for 50 gigabyte peak and 90 gigabyte off peak rates at inferior download speeds

“Better connectivity would help us to improve business performance by providing access to real-time data such as wool prices,” Barber says.

“It would also save us considerable time by enabling us to download and integrate bank statements into our accounting package and complete invoicing and payments online.”

Australia is a high-cost agriculture producer in comparison to its worldwide peers primarily due to high labour costs, evident in the far higher costs of breaking down animal carcasses, for example.

To remain competitive and lift returns, the sector must increase productivity and efficiency. This is where technology can play a major role.

A visit to one of Japan’s leading multinational information technology and services companies provided a firsthand look at how agtech is being used for precision agriculture.

Sensing ag opportunities

Through the use of sensors, identification management and microchips, Japanese producers are collecting and analysing real-time data to assist with decision making.

A company toured on the delegation recently used agtech to increase the artificial insemination rates in cows.

By attaching pedometers to cows to track steps, farmers have been able to better predict when a cow is entering oestrous. This data enables the farmer to artificially inseminate at the optimal time and has increased first time insemination success rates from 44 per cent to 90 per cent.

This type of technology is available in Australia but is often difficult to use due to restrictive internet speeds and downloads.

There are many companies and governments looking at ways to bridge the digital divide.

Interactive: Tom Hounslow

Wireless potential

In July, farmers and agriculture service providers will be able to access cloud accounting as well as grain markets and auctions in real-time following the launch of South Western Wireless WA – a culmination of three years of research, trials and application to bring faster and reliable internet to regional Western Australia.

Maree Gooch, the chairman of South Western Wireless WA, observed that company’s employees were committed to providing a fast and reliable internet service, with many having their own experiences in trying to run a business with poor internet and mobile phone signals.

The need for greater connectivity for regional and rural Australia is widely recognised.

It will ultimately enable the adoption of technologies that are simply not a reality for many farmers today helping them to meet the growing domestic and international demand for their high quality produce.

Sarah Lang is a regional executive with ANZ based in WA.

This story originally appeared in Fairfax Ag Media.