He said businesses still had a long way to go when it came to effectively utilising their data – “even in financial services industry which you would argue was founded on data”.
“What I think we need to do is recognise that value, which means we have to place organisational responsibility for the strategy of what we do with data,” Sondergaard said.
“It’s a fundamental part of a proactive strategy against, for example, the fintech environment.”
He also touched on data security and the ethics and collecting customer data. Watch the video and listen to the podcast above to find out more.
Peter Sondergaard is Senior Vice President & Global Head of Research at Gartner, specialising in IT, supply chain and marketing. Gartner provides consulting services to ANZ.
Andrew Cornell is Managing Editor at bluenotes