Brown said changes in the market meant customers were hunting experiences around products rather than just the product themselves – in Australia and in its export markets.
“The biggest change is the people who used to come here to buy wine, he said. “Now they come here to have an experience which means you actually have to give people opportunity to have wine and food… it goes beyond just tasting and buying wine.”
“Growth is now very much centred on what's happening in Asia and we're seeing enormous change, enormous opportunity for growing our business particularly in China.”
He also touched on how technology is changing the wine industry and the secret to running a successful family business. Watch the video above to find out more.
Simone Stella is a bluenotes contributing editor