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REALas, start-ups and learning to talk corporate

The relationship between start-ups and major-sector players is evolving to benefit both parties, according to Josh Rowe, the founder of property pricing start-up REALas – particularly as big companies learn to operate with agility. 

Speaking to bluenotes on video and in podcast, Rowe - who launched REALas in 2011 – said despite their differences, start-ups can bring a unique and valuable understanding to big businesses should they deem consolidation the best move for their investors and customers. 

“I think there is still some work to be done and some learning to be done from both sides,” he said. “[Particularly around] start-ups learning how to speak to corporates, and corporates knowing how to speak to those in start-up land. They’re two different languages.” 

"Start-ups and corporates speak two different languages.” -  Josh Rowe

ANZ acquires start-up REALas

ANZ has announced the acquisition of REALas in a bid to offer customers broader information about the property market. The group – which will operate as a wholly owned subsidiary of ANZ - offers an algorithm which analyses and forecasts prices on listed properties.

Start-ups & learning to talk corporate

Rowe said while the decision to join ANZ had changed the group he was confident it will still be able to operate with the required agility.

“REALas as a start-up had less resources and was very nimble and could make decisions on the fly,” he said. “(But) because it had less resources it wasn’t always able to invest and be as well-known as it could have been.“

“Now where we are at ANZ we certainly have more resources to do the work we need to do, both from a technology and an awareness perspective - but we’ve been able to be just as agile.” 

Watch the videos and listen to the podcast above to find out more.

Andrew Cornell is managing editor at bluenotes

The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.

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