In mid-November Amazon’s Australian head Rocco Braeuniger said the group was poised to launch its Australian presence “really, really soon”. November 24 – the US’ ‘Black Friday’ shopping event – is mooted as likely date, according to analysts, although it is a deadline subject to considerable speculation.
Keen eyes have spotted electronic products – including computers and monitors – already popping up on the Amazon Australia website.
So is the end of bricks-and-mortar shopping in Australia nigh?
Contrary to the headlines, the real truth is we’re at another inflection point in the evolution of Australian retailing. As I wrote in October, it’s not totally unlike the ones we have seen before – but remember, history echoes, it doesn’t repeat.
It is true consumers are changing. These revolutions have indeed disrupted the status quo but a lot of it is more of the same. The substance may change but the fundamental structure is pretty similar.
The changing nature of consumers