It’s no surprise then three-quarters of Australian shoppers are burning through their savings at Christmas time.
Research indicates Santa’s largesse is barely putting a dent in the costs of Christmas: one in five Australians are unable to stick to their budget. More than one third of shoppers are putting that extra spending on their credit cards.
" Research indicates Santa is barely putting a dent in the costs of Christmas."
But it’s not just the shoppers who are moving away from physical sales - retailers are changing their ways as customers head online searching for better bargains and sales.
These trends, on the consumer and merchant side, are actually shifting the festive shopping season – along with other fundamental elements of competition.
Navigate the interactive infographic below to discover when most retailers are starting their sales. Here’s a hint: the majority are not waiting for Boxing Day.