Recent analysis of digital trends in Australian SMEs show that digital engagement levels continue to rise. Digitally advanced SMEs are 50 per cent more likely to be growing revenue and earn 60 per cent more revenue per employee compared to those with basic levels of digital engagement.
Furthermore, engaged businesses are more than eight times more likely to be creating jobs – an average of 12 additional jobs compared with the previous year – and seven times more likely to be exporting and 14 times more likely to be innovating by offering new products or services.
Adelaide-based business owner Daniel Milky runs Argo on the Parade, a family owned café which employs over 100 people.
Speaking to more than 200 business owners at a recent event, Milky said human resources (HR) software Employment Hero has given him precious time back to focus on growing his business, driving a strong internal culture and engagement with customers.
“We started a café with my two sisters and eight staff in 2010 and now have three cafes, a coffee roastery, cold-press juice bar and five barber stores employing more than 140 staff,” he said.
“The growth phase and diversification has required onboarding a large amount of employees, ensuring we meet all regulatory requirements and provide the resources so that employees understand their role and our company’s culture and values.”
Milky said the group’s employee-related processes – everything from onboarding, performance reviews, occupation, health and safety management – are now more streamlined, saving up to 22 hours a week in administrative tasks.
“This has afforded me more time to invest in growing the business, such as creating new, on-trend dishes for the cafe menu and being able to get them to customers within less than 24 hours,” he said.