“The big thing about our future is it is not simply an extension of the past,” Riddell says. “It is a reinvention of every single thing we have seen so far.”
Many are still bewildered by the speed-of-light change that’s become the norm of twenty-first century life, he says. But Riddell says it’s coming, ready or not, so strap yourself in and enjoy the ride.
“You wake up every single day and things seem to be that bit different again,” he says. “That’s the new normal.”
It’s time to up-end your thinking and company culture and do likewise if you haven’t already, Riddell told the event.
“It is now hot to be in tech and everyone in this room is in the business of tech – that is the future,” he says.
The rise of the digital native – a term for young people who’ve grown up in the hyper-connected internet age – has seen consumer behaviour patterns change significantly; a development which has profound implications for businesses of all stripes.
“The customer is now front and centre of every decision you make,” Riddell says.
Companies need to maintain ‘razor focus’ on customer experience and create ‘incredible micro-moments’ to cut through the clutter and capture their attention, he says.
For those concerned they can’t keep pace, Riddell says the key is staying upbeat.
“We fear change as humans but it’s time to stop worrying and see it as a most exciting time,” he says. “It’s a huge time to be a human on planet Earth.”
Sylvia Pennington is a small business and personal finance journalist
A version of this story was originally published on ANZ’s financial adviser content hub ANZ APEX Insights.