CEO of Bendigo-based Moira Mac Poultry & Fine Foods Dean Russell agrees.
“Most people want direction,” Russell said. “Any direction is better than none. They’ll live down or up to your expectations and just sending that message regularly and to all levels, helps enormously.”
Dr Matthews said finding the right people for your business was just as critical as culture.
“If you have the right team, you can almost do anything,” she said. “When I look at any of the companies that have been through our program, the CEOs have come to the realisation that without the right team they can’t make it.”