In love with something you shouldn’t have fallen in love with
It’s easy for business to fall into the trap of falling in love with their products or services, Opher Yom-Tov, Chief Design Officer at ANZ says.
“We fixate about the features and the functionality and it's very easy to lose sight of the person who's actually using that product or service,” he says.
It’s important to get back to the fundamentals and understand what people want - and therefore how your business fits in to that, Yom-Tov says.
He made the comments on video at a human-centred design session for ANZ graduates where they undertook an exercise from Stanford’s d.school. You can watch the video below.