23 Jun 2014
Is corporate denial suffocating social?
Katherine Milesi |
Corporate denial comes in many forms but none more striking than executives who label social media a novelty. In my role as digital strategist to Australia’s largest companies, I’ve met some non-believers and some sceptics, some who put social in the too-hard basket and still others who are seemingly oblivious to the great social revolution that is happening with Australian consumers and employees.