Flanagan challenges us all to think of creativity in a completely different way – not just in terms of drawing a picture.
“It’s about lateral thinking. It’s about mental agility,” she said. “It’s about being flexible; adaptable to change. It’s seeing things from another point of view. These are all creative skills.”
Our brains are incredible pattern making machines and they love repetition, Flanagan says. To break our patterns and expand our thinking, all each of us needs to do is develop our mental muscles.
The real power of creativity - and where business can benefit - is from leveraging all the creative smarts to solve challenging business problems, she says.
“Business today - and the planet today - is facing problems of magnitude we’ve never seen before,” she said. “It’s gonna take all the creative smarts we have in order to solve them.”
“I think every company absolutely needs to put a huge focus on developing their people’s creative ability. The good news is they can learn it – it is a process, not a talent.”