“Our mission is to empower women entrepreneurs to build successful innovation technology businesses, whilst creating collaborative environments where a woman's ambition to succeed is embraced and actively supported by both women and men,” Warren said.
It’s not just about diversity either, a Bloomberg study found when a female-founded tech business was successfully funded there was a 35 per cent higher return on investments than male-led firms.
“Women have proven to be leaders worth backing. When you back a woman [with funding] she will make you more money, which creates more jobs and strengthens our economy,” Warren said.
Warren’s four pitch tips at a glance:
- Be succinct. Know your key messages and be as succinct as possible;
- Focus on ROI: In your pitch focus less on the problem and more on your path to revenue and how much money you will make;
- Have a great story. Marisa Warren’s great story is about meeting Australia’s Siri in a lift in New York which kickstarted ELEVACAO; and
- Practice, practice, practice!
Watch the video above to find out more.