Why bluenotes is changing

bluenotes is now three years old and to mark the occasion we are launching a new site design today, providing our readers with a more dynamic experience - including better optimisation for mobile and a refreshed logo. 

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But if that’s all we had done we would have forgotten why bluenotes exists in the first place: it is ANZ’s response to the business world (indeed almost the whole world) going digital and social. 

" Three years ago we recognised erosion of the old world of communications demanded new approaches. That’s still the case"
Paul G Edwards, bluenotes publisher

It is a response to the fragmentation of audiences, the seismic shifts in the media landscape, the opportunities opening up for ANZ to more directly engage with the business world, the broader community and our staff. 

It recognises business today not only needs to tell its story, it has to make a wider contribution by joining and facilitating a broader set of conversations in society through news, insight and analysis.  But it also means we have to shape our content in a way which is compelling to our audience.

We know more people are consuming content like ours on multiple platforms – and increasingly on their mobile phones or tablets. If you’re strap-hanging on public transport, flying between cities, grabbing a quick look at your phone between meetings, balancing the tablet on your lap while watching television or listening to a podcast while walking or driving, content must be easily accessible.

And that’s where the real driver of our re-design lies. We have shifted bluenotes onto a new platform making it more device adaptable, faster to load, easier to search and share. The new platform also makes it easier for us to offer more kinds of content in a greater variety of ways, whether that’s animation, infographics, photography, video or writing – and easier for you our audience to join the conversation.

Three years ago we recognised the erosion of the old world of communications demanded new approaches. That’s still the case. If anything the last three years have seen an acceleration of disruption with terms like 'fake news' and 'alternative facts' highlighting the hugely influential role of social media platforms like Facebook, Google and LinkedIn play not just disseminating but creating news.

bluenotes' role is in complementing what the traditional media produce, offering content that can add value, depth or alternative views. We continue to be focussed on producing and sharing credible, informative, revealing content. And we’re always happy to hear how we might do it better…

We are really pleased to reach our third birthday and to mark it by creating a better experience for our readers (huge thanks to Stella Walsh, Jemma Wight and our Pangaroo internal design team at ANZ for that along with the bluenotes team – Andrew, Shane and Jenny ).

We’re now-averaging around 65,000 unique views a month, growing all the time. Our readership numbers for individual stories are growing too. From zero, we have garnered more than 7,000 subscribers – please subscribe! – and nearly 9,000 followers on Twitter. 

These are positive numbers but we want to keep improving the experience for you our readers. Thanks for your support and I hope you like the new design.

Paul G Edwards is publisher of bluenotes 

The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.

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