Once their visibility increased, most of them (78 per cent) report being contacted by event organisers to speak on their areas of expertise. And 36 per cent have increased their profile with journalists.
Advancing business goals
Here is the biggest surprise – just how much being notable has helped them achieve their business goals. About 90 per cent say they are advancing their business goals through increased professional visibility and 95 per cent say they feel a lot more connected to staff, customers and stakeholders while 97 per cent have used social media for insights and ideas that help meet business goals.
It is also boosting revenue. A quarter of the women saying they have gained new customers and almost half saying they have met potential customers as a result of social media and increased visibility. Most (76 per cent) say they have used social media and visibility to deepen relationships with existing customers. Meanwhile being visible and improving presentation skills helped 49 per cent meet their KPIs.
Advancing female leader's careers
It gets better. Being visible has given the women the confidence to get to the top. Nearly 80 per cent describe it as a game changer, with 71 per cent saying they now have the skills and confidence to aspire for higher leadership positions and 73 per cent saying it has helped them strive harder to get to the top. Best of all nearly 20 per cent say they have been promoted in the past year and Notable Women helped them get there.
Advancement of other women, changing culture
Typically, the Notable Women want to share what they have learnt. About 92 per cent say they are using their training to help other women at the bank be more successful and almost 50 per cent are using Notable Women to help customers and stakeholders be more successful. All up the majority of the women (87 per cent) say they have started or are involved in initiatives to help other women build their visibility, careers, social skills and profile.
All of the Notable Women surveyed say the training has helped raise the profile of women in business and banking. Of course men also need to be challenged and taught skills to counter bias and systems need to transform – and at a deep level.
There is plenty of impetus driving change with gender equality especially in executive ranks. It is an emerging driver of company reputation, according to a new report by the Economist Intelligence Unit. And the issue is of huge concern to millennials who simply can't fathom why only 12.5 per cent of the top 100 leaders in the world's largest companies are women.
But just say a miracle occurs and systems transform and bias dies out in the next few years. Unless we accept leaders can be invisible and still get to the top which aint going to happen in a social age, we need a lot more women accepting the challenge to change and become, not just visible, but notable.