They’re not just for amusement.
" This is the kind of experimentation with visual marks that paved the way for the development of writing – and, more recently, the creation of modern symbols, including emoji.”
The move to a largely cashless society has meant it is more difficult for people to keep track of their spending. No longer do you have the tangibility of physical cash and coins you keep in your purse or wallet – these days, with one simple tap (using your card/phone/watch/ring/finger/sunglasses/power suit) your full fortnight’s pay can be wiped out in one fell swoop.
As an ANZ employee I was involved in a pilot for a new feature in the ANZ App. The feature uses emoji to depict your financial behaviour with light-hearted, visual representations of how you are tracking towards a daily budget. This in turn, makes spending more visible and, ultimately, assists with saving.
These characters are more than endearing little in-app companions. The ANZ Spendi family were created with behavioural science thinking backing each design. Each hardworking member of the family has been given a job of quickly and, in an engaging way, informing users how they are tracking in relation to their goals.
Suffice to say, me and this little guy are getting well acquainted: