Trevor and his brother Steve set up Industry Beans in 2011 as a hospitality-focused business with a really strong wholesale and e-commerce element. This diverse business structure allowed the brothers to rely more heavily on business-to-business and business-to-consumer retail sales of their coffee beans when COVID restrictions hit their cafes.
“We're a bit protected from the dramatics of the downfall in the economy and what we've seen (because of that diversification,” Simmons explains.
The decision to go cashless at Industry Beans a few years ago meant the business was already ahead of the curve as consumers avoided physically handling money for hygiene purposes.
Simmons thinks the pandemic is going to catalyse the move to cashless for a lot of businesses: “I think the hygiene factor… will be one of the main driving forces. But then I think people will see the other benefits… the ease of running a business and day-to-day operations.”
“I certainly think that hand-to-hand transaction is a thing of the past for a lot of businesses now.”