Interestingly, research shows children begin forming an unconscious bias of what career they might take as early as primary school. Just like with dolls and Lego, children are led to believe (unconsciously or not), that there are jobs typically completed by ‘males’ and jobs typically completed by ‘females’ (noting the gender spectrum is far from just the two).
So the lingering questions remains, how do we highlight and inspire the next generation of women in tech?
Tapping into the untapped
Right now, the talent market is hot. This has been further intensified as a result of the pandemic shifting the entire work landscape.
A recent survey by PwC found roughly 75 per cent of Australians want to keep working from home in some capacity moving forward. As a result organisations are working hard to improve the Employee Value Proposition – looking at ways to attract, retain and grow their workforces in this current landscape. Those who succeed will also be the ones with the skills required for the future including a strong focus on skills in data, security and Cloud.
With women currently making up just 29 per cent of Australia’s tech sector, there’s an opportunity to fix this gap and simultaneously fix the current talent shortage.
Businesses need to get creative and think outside the box to encourage higher levels of female participation in technology.