It was an afterthought to my mates that all the people on the ads were pretty much like them. Who pays that much attention to an ad when you are a kid anyway?
"Despite the fact almost 20 per cent of Australians, or 4.4 million people, live with a disability, they are seriously under-represented on our screens.”
I did. And I noticed the only time I’d see someone like me on TV was as a result of a tragic car accident.
As a little kid I was confused more than angry, I knew how rich my life was. Why didn’t the people making the TV commercial know that? My Mum and Dad knew – don’t all adults know this stuff?
A couple of decades later and things haven’t really changed. And that breaks my heart.
Despite the fact almost 20 per cent of Australians, or 4.4 million people, live with a disability, they are seriously under-represented on our screens.
It seems unbelievable that a mere one per cent of people living with disability are currently seen in advertising campaigns globally.
Looking back at that kid whose primary focus was playing with his mates and getting his hands on the latest cool toy, I realise how seeing people like me on TV would have changed my life.
You can never underestimate the subtle power of role models, they are projections of ourselves who we can seek solace in. But they also help us to dream.