THE RIGHT INGREDIENTS
Consumers around the world are fast becoming more aware of the ingredients in their food and more cautious about what they are willing to eat. In 2015, 35 per cent of consumers avoided at least five specific ingredients. In 2016, this number increased to 53 per cent.
More consumers are taking their avoidance of specific ingredients a step further and eliminating, or at least limiting, entire categories and food groups.
Food brands, restaurants, and grocers have an opportunity to capture this growing segment of selective eaters by enabling customers to follow the latest diet trends.
Competing demands for financial security and a desire for more time with family mean consumers today feel pressure to make the most out of every moment.
Many companies are currently enabling consumers to do this by leveraging apps and other technologies. Indeed, consumers who are most willing to spend money to save time are already using technology to make their lives easier.
Successful companies will be those which can distinguish activities consumers enjoy from those viewed as burdensome and mundane, offering opportunities to seamlessly outsource the latter.
Lisa Holmes is Senior Survey Analyst at Euromonitor International
You can read Euromonitor International’s full article here.