China’s emerging affluent youth are online – everywhere and all of the time – there is huge potential for online businesses to take advantage of this growing segment. ChinaSkinny lays out the landscape.
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Infographic source: A presentation delivered by Mark Tanner of chinaskinny: An insight into China’s digital landscape – eight reasons why it’s all about the internet in China.
The views and opinions expressed in this communication are those of the author and may not necessarily state or reflect those of ANZ.
I have been a frequent visitor to China over 30 years. Its continuing transformation and growth is nothing short of remarkable. The country’s far-sighted focus on opening up has supported industrialisation and urbanisation on an unprecedented scale.
Former General Manager of Digital ANZ
What is digital? Is it data, platforms, an app? A website? Social? Content? The list goes on. And that's just beginning with the customer side of digital. There's a whole other list of questions when it comes to what is often called digitisation - transforming the underlying processes that support your business.