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You’re in the midst of the next social-media evolution. Mobile video consumption has grown precipitously and the rise of video platforms and virtual reality are going to make a significant difference to the way everyone consumes content.

Technology

08 Jun 2016

VIDEO: Social is where your customers are

Carina Parisella | Innovation & Technology Editor, bluenotes

The power of social media for businesses and leaders is in its unparalleled power to reach audiences of great size, Twitter exec Aliza Knox says.

Technology

26 May 2016

New ways to get the most out of 140 characters

Francesca Rizzo | BlueNotes contributing editor

Twitter has rolled out a number of changes to the way the social media platform works. According to experts, the changes are an attempt to get more people to use the service.

Technology

12 Apr 2016

The social ambassadors under your nose

Andrew Grill | Global Managing Partner, IBM Social Consulting

Before I joined IBM I ran an online influence company called Kred which competes with platforms like Klout. We calculated and ranked over 250 million people on social media and provided them a “Kred score” relative to their online influence.

Technology

22 Mar 2016

The most powerful word in business

Matt Boss | Former Managing Director Products and Marketing, ANZ

Network Ten executive general manager and advertising guru Russel Howcroft has an important message for business leaders: don't say 'no'.

Leadership

16 Mar 2016

Three fundamentals of effective communication you can't ignore

Dave Halls | Communication expert, international speaker and best-selling author

The cost of poor communication is often far greater than we think. Results from a survey of 400 companies show poor communication cost them a total of more than $37 billion. Other research suggests 30 per cent of projects fail because of poor communication.

Leadership

19 Oct 2015

There is no stopping progress (unless you have a lot of cabs)

Alex Kewley | Director, Client Insights & Solutions, ANZ

Seeing the black cab drivers lined up in London to protest against Uber earlier this year got me thinking: there is no stopping progress (although in the short term you can obviously cause traffic jams).

Leadership

14 Oct 2015

'Gut feel' leadership is dead

Amanda Gome | Former head of digital and social media, ANZ

Recently one of the smartest executives I know, who is always ahead of trend curves, looked at me bewildered. “I can't keep up anymore," he said. “I don't know how."

Leadership

30 Jun 2015

Five ways social media is shattering the glass ceiling

Amanda Gome | Former head of digital and social media, ANZ

High-profile recruiter Heidi Mason knows who's who at the top end of business. As managing director of Russell Reynolds Associates she often meets with major companies to discuss candidates for executive and non-executive roles in the financial services industry. One of the key attributes she looks for these days is digital experience and capability. Social media is a key part of that.

Sustainability

26 Jun 2015

Food-truck philanthropy

Tracee Hutchison | Writer, TV and radio broadcaster

In our series on philanthropy and the science of giving, BlueNotes talks to prominent figures and representatives of organisations about how they give, how they started and how they monitor their social impact.

Technology

17 Jun 2015

The four pillars of the new world of marketing

Carolyn Bendall | Head of Marketing Australia, ANZ

There's been a longstanding debate about whether marketing is primarily an art or a science. To a large degree it's always been a mix of both.

Technology

24 Apr 2015

Adspend turns social in record quarter for Australia

Shane White | Content Manager, Institutional, ANZ

The upheaval in the media landscape has powered tidal growth in search and social media advertising spend which is showing no sign of abating. TV spending, meanwhile, remains strong in the face of new rivals like content streaming service Netflix.

Technology

23 Apr 2015

Social customers will transform banking

Amanda Gome | Former head of digital and social media, ANZ

Across the financial services industry there is still scepticism around the value of social media. “Isn't it personal?" some ask. “What's the value to a bank of embracing social media? And are our customers really even on it?"